Chochoi Creative: A Meeting With The Founders

Chi Nguyen
Oct 2, 2021
2 min read

Updated: Oct 20, 2021

Munchies Collab aims to create a platform to introduce brands to talented artists in Vietnam and to encourage Vietnamese artists to express themselves through their art.

Let's talk to Tin and Hieu, who are the founders of ChoChoi Creative, to understand more about their inspirations when doing branding!

1. Where did the name ChoChoi come from?

Cho Choi is a name I created from putting two words together: "CHỢ" (Market) and ""TRỜI ƠI" (Oh My God).

"Chời ơi" (Oh Gosh) is a go-to phrase whenever you are faced with something surprising so it has the familiarity we were looking for.

2. What is ChoChoi's signature style?

ChoChoi is known for our signature design featuring elements of Retro and Craft. But I think that the key is being able to convey the story our clients want to tell regardless of the style.

3. What brought you two to branding and why do you like this job?

We met through a few friends and had the opportunity to collaborate on a couple of projects. We both love to create products that have a bit of humor, something funny that would make people laugh.

For us, the transition from doing design works to branding was very naturally. Our biggest passion and what we try to do with our designs is storytelling, whether it is a personal story, or something we read somewhere or heard from someone.

Branding is a perfect medium for us to do that, to transform words into visuals. So that every time we do Branding, each product we create has its own story and will forever exist with that story.

4. What are your favorite snacks?

🍿Tín: I'm not picky haha, give me any snack and I'll eat it.

🍿Hiếu: Instant noodle is still my fav :))

Down below are past projects from ChoChoi - an amazing studio specializing in Branding, Packaging, Artwork, and Type!